Transport for Greater Manchester (TfGM) launched a public cycle hire scheme in November 2021, when 250 bikes became available from fixed stations along Oxford Road, the University of Salford and MediaCityUK. Operated by leading cycle hire scheme operator Beryl, the scheme enables members of the public to hire bicycles for journeys from fixed cycle hire stations across Greater Manchester. The scheme will continue to rollout from August 2022 when the fleet will increase to 1,500 bikes -- including 300 e-bikes -- distributed across Manchester, Salford and Trafford.
Second in size only to London's, the scheme serves Greater Manchester's population of 2.8 million people and forms an important part of the Bee Network -- GM's vision for an integrated, London-style transport system, and help achieve Greater Manchester's commitment to be carbon-neutral by 2038.
TfGM is now making the opportunity available for a brand to sponsor the scheme and is looking for a partner that shares our values and has a passion for community, sustainability, diversity and importantly the enthusiasm and commitment to getting even more people pedalling across Greater Manchester. This opportunity would see a commercial partner playing a key role in the growth of the scheme and gaining unprecedented exposure across the conurbation.
TfGM has appointed PHAR Partnerships Ltd as its exclusive agency to represent TfGM in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships:
Email: david.hoggins@pharpartnerships.com
A highly visible presence across Greater Manchester
There are over 5,000 branding panels included within the sponsorship, with the bikes and docking stations offering unparalleled opportunity to integrate your brand within Greater Manchester’s cityscape.
An accessible and important regional service
The scheme is designed to be affordable and accessible to all, with bikes available 24/7, across 300 docking stations situated around high footfall areas including at major bus, tram and train stations, and visitor attractions.
Tackling climate change and improving air quality
The scheme forms an important part of the Bee Network – GM’s plan to create an integrated London-style transport system, and help achieve Greater Manchester’s commitment to be carbon-neutral by 2038.
Digital customer experience
The scheme is powered digitally by Beryl, with the entire customer experience based on an app – making the bikes easy to unlock and ride. For brands this presents an array of opportunities to engage with users digitally and activate the sponsorship in innovative ways across the scheme’s digital ecosystem which will see multiple touchpoints including the app, website and social channels.
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Find your best value ticket optionGet on board
We know that many people are concerned about the cost of living. TfGM wants to keep you informed of the best possible ways to travel affordably and sustainably.
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Visit the Business PortalDiscover the Business Portal
Supporting businesses, employees, clients and visitors travel sustainably and affordably.
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Find out more about the Cycle Hire sponsorship opportunitySponsorship opportunity for GM Cycle Hire
Is your brand interested in playing a role in GM’s first publicly operated cycle hire scheme?
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Learn more about the dogs on trams pilotDogs on trams pilot
You can travel with your dog on Metrolink as part of a trial
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Visit the planned improvement works pagePlanned engineering works on Metrolink
There are planned improvement works on Metrolink across selected lines throughout 2022. You can visit our dedicated webpage to find out how the works affect your journeys around Greater Manchester.
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Visit the free travel scheme pageFree travel for 48 hours for Ukrainians arriving in Greater Manchester
To help Ukrainian nationals arriving in Greater Manchester, Metrolink tram services, rail services and the majority of bus and coach services in the region are being provided free of charge.
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Find your best value ticket option
Get on board
We know that many people are concerned about the cost of living. TfGM wants to keep you informed of the best possible ways to travel affordably and sustainably.
-
Find out more about the Cycle Hire sponsorship opportunity
Sponsorship opportunity for GM Cycle Hire
Is your brand interested in playing a role in GM’s first publicly operated cycle hire scheme?
-
Visit the planned improvement works page
Planned engineering works on Metrolink
There are planned improvement works on Metrolink across selected lines throughout 2022. You can visit our dedicated webpage to find out how the works affect your journeys around Greater Manchester.
-
Visit the Business Portal
Discover the Business Portal
Supporting businesses, employees, clients and visitors travel sustainably and affordably.
-
Learn more about the dogs on trams pilot
Dogs on trams pilot
You can travel with your dog on Metrolink as part of a trial
-
Visit the free travel scheme page
Free travel for 48 hours for Ukrainians arriving in Greater Manchester
To help Ukrainian nationals arriving in Greater Manchester, Metrolink tram services, rail services and the majority of bus and coach services in the region are being provided free of charge.
