
Transport for Greater Manchester (TfGM) launched a public cycle hire scheme in November 2021, when 250 bikes became available from fixed stations along Oxford Road, the University of Salford and MediaCityUK. Operated by leading cycle hire scheme operator Beryl, the scheme enables members of the public to hire bicycles for journeys from fixed cycle hire stations across Greater Manchester. The scheme will continue to rollout from August 2022 when the fleet will increase to 1,500 bikes -- including 300 e-bikes -- distributed across Manchester, Salford and Trafford.
Second in size only to London's, the scheme serves Greater Manchester's population of 2.8 million people and forms an important part of the Bee Network -- GM's vision for an integrated, London-style transport system, and help achieve Greater Manchester's commitment to be carbon-neutral by 2038.
TfGM is now making the opportunity available for a brand to sponsor the scheme and is looking for a partner that shares our values and has a passion for community, sustainability, diversity and importantly the enthusiasm and commitment to getting even more people pedalling across Greater Manchester. This opportunity would see a commercial partner playing a key role in the growth of the scheme and gaining unprecedented exposure across the conurbation.
TfGM has appointed PHAR Partnerships Ltd as its exclusive agency to represent TfGM in marketing this sponsorship opportunity. Parties interested in submitting a bid for the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: david.hoggins@pharpartnerships.com

A highly visible presence across Greater Manchester
There are over 5,000 branding panels included within the sponsorship, with the bikes and docking stations offering unparalleled opportunity to integrate your brand within Greater Manchester’s cityscape.

An accessible and important regional service
The scheme is designed to be affordable and accessible to all, with bikes available 24/7, across 300 docking stations situated around high footfall areas including at major bus, tram and train stations, and visitor attractions.

Tackling climate change and improving air quality
The scheme forms an important part of the Bee Network – GM’s plan to create an integrated London-style transport system, and help achieve Greater Manchester’s commitment to be carbon-neutral by 2038.

Digital customer experience
The scheme is powered digitally by Beryl, with the entire customer experience based on an app – making the bikes easy to unlock and ride. For brands this presents an array of opportunities to engage with users digitally and activate the sponsorship in innovative ways across the scheme’s digital ecosystem which will see multiple touchpoints including the app, website and social channels.
-
Find things to do this summer
Next Stop: Summer
Use our generator to find destinations and days out that you can get to by tram this summer.
-
Find out more about your yellow buses
Say yellow to your buses
Your Bee Network is arriving from September. But you'll see yellow buses from April.
-
Find out more and apply
Join our Disability Advisory Group
People with disabilities in Greater Manchester can now apply to join the award-winning group.
-
Visit the planned improvement works page
Planned engineering works on Metrolink
There are planned improvement works on Metrolink across selected lines and stops in 2023. You can visit our dedicated webpage to find out how the works affect your journeys around Greater Manchester.
-
Find out more about Local Link
Book a trip with Local Link
The reliable minibus service that takes you door to door from £1.
-
Find out more about InPost Parcel Lockers
InPost Parcel Lockers now available
Dropping your online returns and sending parcels couldn’t be simpler whilst you’re on the move
-
Find things to do this summer
Next Stop: Summer
Use our generator to find destinations and days out that you can get to by tram this summer.
-
Find out more and apply
Join our Disability Advisory Group
People with disabilities in Greater Manchester can now apply to join the award-winning group.
-
Find out more about Local Link
Book a trip with Local Link
The reliable minibus service that takes you door to door from £1.
-
Find out more about your yellow buses
Say yellow to your buses
Your Bee Network is arriving from September. But you'll see yellow buses from April.
-
Visit the planned improvement works page
Planned engineering works on Metrolink
There are planned improvement works on Metrolink across selected lines and stops in 2023. You can visit our dedicated webpage to find out how the works affect your journeys around Greater Manchester.
-
Find out more about InPost Parcel Lockers
InPost Parcel Lockers now available
Dropping your online returns and sending parcels couldn’t be simpler whilst you’re on the move