Changing travel culture in your business

Moving away from a culture of single occupancy car use is essential for us to achieve Greater Manchester and the UK’s carbon reduction targets, but it's also a challenge. It’s important to make it easy for your employees to make alternative choices to help reduce their reliance on car travel by:

• Promoting sustainable travel in a positive way;
• Using energetic and dynamic marketing campaigns to encourage strong uptake;
• Focusing on the personal benefits that changing travel patterns could have for your employees - like saving them money and having a healthier, less stressful life;
• Developing a range of marketing tools and techniques, such as promotional events; staff incentives, special offers and prizes;
• Including comprehensive information about sustainable travel options for new starters.
• Involving your business in external competitions such as GM’s Love 2 Ride campaign. Registering is simple on the Love 2 Ride website.
• Committing to long-term communications to ensure that the message stays fresh and that travel patterns change.