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Changing travel culture in your business

Travel planning for employers
changing travel culture final

Moving away from a culture of single occupancy car use is essential for us to achieve Greater Manchester and the UK’s carbon reduction targets, but it's also a challenge. It’s important to make it easy for your employees to make alternative choices to help reduce their reliance on car travel by:

  • Promoting sustainable travel in a positive way;
  • Using energetic and dynamic marketing campaigns to encourage strong uptake;
  • Focusing on the personal benefits that changing travel patterns could have for your employees - like saving them money and having a healthier, less stressful life;
  • Developing a range of marketing tools and techniques, such as promotional events; staff incentives, special offers and prizes;
  • Including comprehensive information about sustainable travel options for new starters.
  • Involving your business in external competitions such as GM’s Love 2 Ride campaign. Registering is simple on the Love 2 Ride website.
  • Committing to long-term communications to ensure that the message stays fresh and that travel patterns change.

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Travel planning for employers: at a glance

Additional links

Staff Travel Communications Case Study - Pennine Acute NHS Trust
Find out more about how the Pennine Acute NHS Trust delivered targeted travel information to staff