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Manchester Arndale

In Summer 2023, Manchester Arndale promoted their city centre location by taking advantage of a variety of assets on our network including a bus stop takeover outside one of the busiest entry points into Manchester, Piccadilly Station. This meant that c100k people saw their ad every day of the campaign.​

The campaign also included posters on Metrolink stops across the network and onboard trams, using our popular coving ads.

Chester Zoo

Chester Zoo created some big moments in the summer of 2023, taking over St Peter’s Square tram stop for a month. We even renamed the stop to ‘St Cheetah’s Square’ for a day, which created additional PR and reach for their campaign.

The zoo also fully wrapped a tram (inside and out), engaging directly with the public on stop - painting faces and handing out cuddly toys.

The entire campaign captured over 20 million opportunities to see.

Palace Theatre and Hamilton

The Palace Theatre and the production of Hamilton wanted a wide-reaching campaign throughout Greater Manchester, to mark the launch of the show in the UK.

They were the first to advertise on our zero emission electric buses, which carry over 1 million passengers in an 8-week period and can be seen by road users and passers-by across Greater Manchester and Manchester city centre.

Their campaign also included a wrapped tram, tram stop posters, onboard bus headliner ads and bus rear creatives on our single deck city centre free buses.