We have extensive experience working with partners to provide them with the platform they need to reach a variety of audiences in large numbers.
Past partnerships have delivered significant reach based on coverage from media outlets and organic social media activity.
Check out some examples of partnership activity that we've carried out in recent years below:
Manchester City Football Club Parade
Manchester City Football Club is an iconic global brand, partnering with TfGM as part of their treble winning celebrations in June 2023. They travelled on the tram from their civic reception at the Etihad to the start of their open top bus in the centre of Manchester. What a sustainable way to travel!
The City stars enjoying themselves onboard was picked up by media outlets nationally and internationally including the BBC and Sky Sports, as well as being shared with MCFC’s 60 million social followers.
Liam Gallagher & Beyond the Music
Liam Gallagher partnered with us, replacing the standard Metrolink tram announcements with his own distinctive voice to celebrate the launch of the Bee Network and to support ‘Beyond the Music’ Festival.
The activity was widely reported with local and national media including Sky News, NME, BBC and the Independent, with total reach estimated at 124 million – including 98 online articles published.
There were also over 680k impressions on X (formerly known as Twitter).
World Book Day
To celebrate World Book Day, we partnered with Manchester City Council and the National Literacy Trust to give away over 10,000 free books to Metrolink customers. The activity delivered books into people’s hands whilst also delivering social value and lots of positive sentiment.
The activity was covered extensively by the media including press, TV and online, reaching approximately 20.6 million in the 24-hour period.
There were 11.2 million impressions from social media coverage with a significant amount of organic social content from customers who posted their own photos and experience of the day.
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Find out what the Bee Network means for youSay yellow to the Bee Network
The first Bee Network buses are now running in parts of Greater Manchester.
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Visit our Christmas websiteGet on Board for Christmas
Find things to do over the festive period, get exclusive offers and sign up to our competition.
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Read our Christmas travel advice'Tis the (events) season
Information and guidance about travelling in Greater Manchester during the festive period.
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Rate your journeyRate your journey
We want to hear your views to help us deliver a better Bee Network for Greater Manchester.
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Find out operating times over ChristmasChristmas operating hours
Over the festive period there will be a change to public transport operating times.
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Find out about planned works on the tramPlanned engineering works on Metrolink
Visit our dedicated webpage to find out how the works could affect your journeys.
-
Find out what the Bee Network means for you
Say yellow to the Bee Network
The first Bee Network buses are now running in parts of Greater Manchester.
-
Read our Christmas travel advice
'Tis the (events) season
Information and guidance about travelling in Greater Manchester during the festive period.
-
Find out operating times over Christmas
Christmas operating hours
Over the festive period there will be a change to public transport operating times.
-
Visit our Christmas website
Get on Board for Christmas
Find things to do over the festive period, get exclusive offers and sign up to our competition.
-
Rate your journey
Rate your journey
We want to hear your views to help us deliver a better Bee Network for Greater Manchester.
-
Find out about planned works on the tram
Planned engineering works on Metrolink
Visit our dedicated webpage to find out how the works could affect your journeys.