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Who we are

Transport for Greater Manchester [“TfGM”] is committed to making sure that we tell you about the ways in which we use your personal information and that we have the right controls in place to make sure it is used responsibly and kept safe from inappropriate access, theft, or misuse.

This notice explains how we use your information and tells you about your privacy rights and how the law protects you.

Summary of the survey

TfGM is undertaking a telephone survey to understand the state of the electric vehicle (EV) travel market in Greater Manchester in terms of attitudes, perceptions and behaviour. TfGM needs to understand how EV travel behaviours may change, and how Greater Manchester can support this. Ipsos MORI have been commissioned to undertake this work on TfGM’s behalf.

The insights obtained will support development of tailored and targeted interventions, products and services to influence EV travel behaviour, encourage change and attract new customers to electric vehicles.

TfGM is the Data Controller of all survey data. This means TfGM has decided how your personal data is processed and for what purposes.

Ipsos MORI is a Data Processor for the survey data. This means that they are responsible for collecting and processing your personal data on behalf of the Data Controller.

Ipsos MORI are also independent controllers of the sample and recordings – the legal basis for these is the consent given by you at the beginning of the survey. For further information, Ipsos MORI have produced a document containing their privacy policy.

What information we will collect from you (the purpose and legal basis for processing information)

The main telephone survey will ask you questions in relation to your travel behaviour, attitudes and perceptions, to understand what type of EV user you are, why you travel in the way you do, and how this might change. The personal information we hold in order to contact you about the survey includes phone number. We also ask further questions in the survey to capture demographic information and personal data. These questions are optional and include:

  • Name;
  • Telephone number;
  • Personal email address;
  • Postcode;
  • Age;
  • Gender;
  • Working status;
  • Health and disability;
  • Racial or ethnical group;
  • Information about the composition of your household.

Our lawful basis for processing under GDPR is:
Article 6 1(e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

For the more sensitive data:
Article 9 2(g) processing is necessary for reasons of substantial public interest.

How information is collected

A number of interviews will be undertaken by telephone to test the survey wording. If you are recruited for these interviews, the recruitment survey will capture your name, telephone number, email address, gender, Local Authority area and information about the composition of your household. All questions are voluntary, and you may decline to answer or end the survey at any point.

The main survey is completed via telephone. Telephone interviews will be conducted by Ipsos MORI who are instructed to complete this work in line with GDPR. Telephone interviews will be recorded for monitoring purposes where consent is provided. Each recording is stored for 3 months on UK based servers then securely electronically shredded. Should you wish to know where Ipsos MORI obtained your details please contact them on:

How we ensure the security of your data

TfGM and Ipsos MORI comply with their obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

All electronic survey information will be encrypted with a secure password. Ipsos MORI will restrict access to your personal information.

Your data will be analysed anonymously with all other participant data. Ipsos MORI will report the findings of the research to TfGM. No individual will be made identifiable during reporting.

Information retention

All personal data will be deleted following the close of the project, except where collecting for re-contact purposes. Where you have agreed to receive further information or to be re-contacted again regarding this survey, TfGM will hold your personally identifiable data for no longer than 2 years after the survey has been completed.

Survey recordings will be kept for 3 months by Ipsos MORI to ensure any investigations on data collected / complaints can be dealt with.

Transferring data

Data collected and stored by TfGM, Ipsos MORI will be stored in the United Kingdom.

Data sharing

The information collected as part of this survey will only be used by TfGM for the purposes explained above.

What rights do individuals have?

TfGM must comply with the General Data Protection Regulations (GDPR) and the Data Protection Act 2018.

Under data protection law, your rights include:

  • Your right of access: You have the right to ask us for copies of your personal information.
  • Your right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.
  • Your right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability: You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you wish to make a request, please contact us at

Should you wish to find out more about Ipsos MORI’s data protection processes or contact their Data Protection Officer:

Email: with “20-078420-01 Sales Funnel Electric Vehicles” in the email subject line

20-078420-01 Sales Funnel Electric Vehicles
Catherine Bolton
Compliance Department
Market and Opinion Research International Limited
3 Thomas More Square
London E1W 1YW
United Kingdom

How can I make a complaint?

If you are not satisfied with how TfGM is using the information we hold about you, please contact our Data Protection Officer by emailing

If you are still not satisfied with the GMCA’s response to any request to exercise your individual rights or if you believe that we are not processing your personal data in accordance with the law, you can contact the Information Commissioners’ Office:

Information Commissioner’s Office
Wycliffe House
Water Lane

0303 123 1113